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A BLOG FOR THOSE WITH VISION...


It's our birthday! And we thank you!

Today, May 10, 2017, Accessible Translation Solutions (ATS) turns 7! And we would like to dedicate our birthday to our amazing customers. Without YOU, we couldn't do what we do each day. We love serving you, and we look forward to continuing to serve you with our best work for many years to come! In recognition of this milestone, we'd like to take some time to thank you personally.

I am beyond thankful for the work we do each day, and I love how each of our clients and their projects are unique and exciting. It is truly a pleasure to collaborate with people who are just as passionate about their work as I am about mine. I cannot thank you all enough. ~ Madalena

I love knowing that the work we do is making a positive impact for each and every client and adding value to their business. ~ Stephanie

I am grateful to be part of Accessible Translation Solutions because it gives me the opportunity to find the best linguists around the world who help us translate and understand the important things people need to communicate. ~ Marvella

We have some exciting things coming up for you, including:

  • a new referral program, which will provide you with great value for you and your business when you refer others to your favorite language service provider (*wink*);
  • a free e-book that will be made exclusively for our customers; and
  • a new service we know you'll want to be a part of.

So, please stay tuned! And again, thank you from the bottom of our hearts. We love serving you as our customers.

ATS Client Feature: National Church Residences

Accessible Translation Solutions is excited to kick off a new blog and social media series with you! Welcome to our ATS Client Feature, where we will share a little information about some of our favorite translation and interpreting clients. This month we're delighted to feature National Church Residences. We love working with them and hope you will enjoy learning a bit more about what they do!

National Church Residences is an innovative leader in support services for seniors and their families. National Church Residences serves a diverse population of seniors from many different cultures and ethnicities, which is why National Church Residences has come to us various times since 2013 to have their tenant agreements and notices translated to Spanish and Chinese.

Special thanks to National Church Residences for being our first client to feature! Stay tuned to learn about our other translation and interpreting clients. We can't wait to share them with you! If you would like us to feature you in this series, please contact us and let us know.

What If I Just Use the Google Translate Button on My Website?

It’s not uncommon to hear someone ask about using Google Translate (or another free machine translation tool) for their translation needs. Those in the language industry probably hear this question fairly often, especially since there is a Google Translate button on many websites, both personal and professional, prompting users to translate a website into the language of their choice with just the click of a button. Although those in the language industry will have immediate reservations about using free, automated machine translation professionally, it is not difficult to understand why many would feel this is a good option. After all, Google provides some amazing services, many of which are free. If you have grown to trust Google for these other services, it might stand to reason that you feel comfortable trusting Google for a free translation, as well. Trust us, we completely understand! However, your organization’s brand and your website’s accuracy may be at stake if you are relying on this method to translate content for your visitors.

The ability to correctly maintain both the meaning and the intended impression of your website’s subject is something, at least at this point in time, that can only be accomplished with professional human translators. These translators are able to dissect the content of the page, understand the intention of its message, and then convey that same message and intention in another language.

Automated machine translation such as Google Translate is unable to identify all of the nuances of a language, and often makes errors involving both the grammar and vocabulary of the target language. If you have ever used the Google Translate button to translate a non-English website into English, it was likely very obvious that the translation was automated and not done professionally by a native speaker. This type of translation does not capture the true original message, even if we can make out what the proper words should have been, some of the time.

If your organization values its branding and professionalism, it is important to have your website translated professionally. A professional translation agency will ensure that a native speaker of the target language who specializes in the subject matter translates your content. The translation will also be reviewed by a proofreader or editor to ensure the quality of the final product. This helps to maintain the professionalism your company conveys through its branding, and it can also keep your company out of legal trouble in certain cases, should your information be translated incorrectly. If you are a food vendor, for example, and your website mistranslates allergy warnings, this could have major legal ramifications for you if one of your customers falls ill.

Even if there are no legal implications, native speakers of a target language will know when a website has been translated through an automated system and may look to your competition for a company that will better communicate with them. After all, good communication is a form of good service.

The process of taking your message, breaking down its intended meaning in all places, understanding the nuances of your ideas and messages, and putting it all back together in another language is complex. Although we completely understand the appeal, we urge you not to rely on a seemingly free service to do this. Just as other aspects of your business are handled by their respective professionals, we recommend doing the same for your translations to help prevent potential mistranslations and bumps down the road.