As you well know, students are looking at the schools they're going to apply to right about now. Applications will need to be submitted soon, and decisions have to be made about what school offers them the best bang for their buck.
Some of the best academic minds, sports players and community leaders come from diverse backgrounds. That's why it's vital for universities to recruit and retain international students in a sustainable and effective way. So, while the various offices on campus are busy preparing recruitment materials and events, we have some tips on how to appeal to international students and their families.
1. Partner with campus groups and offices that regularly reach out to international students.
Consider campus life offices, undergraduate experience initiatives, campus religious groups, graduate student organizations, sports teams, etc., and find a way to collaborate with these groups in order to provide prospective and current students with more information in their native languages. This simple gesture will show these students that your university campus leaders care about them and want them to succeed on your campus.
2. Think ahead to various student events and programs that could be excellent venues for international student involvement.
Is there a specific group on campus that welcomes students, offers food at its events, holds concerts or intramural sporting events? Reach out to these groups and offer to help host a special meal in celebration of these international students, or organize a special sports tournament these students can get involved in. Bonus points if the sporting event is one that is often played in these students' home countries!
3. Communicate on their terms.
This may seem like the obvious tip from a language services provider, but having documents and materials for these students in their languages is one of the most effective ways to recruit and retain international students. Make sure there is a web presence about your campus and its offerings in the languages your campus tends to hear the most. Students are constantly searching online for information and ways to get involved. If they can find it in their languages, they are much more apt to respond to your calls to action and recruitment methods. On the same note, leverage social media BIG time. If the number of Facebook users worldwide were a country, it would form the largest population in the world. Do a little research to see where these students hang out online, and prepare messages in their languages that will "speak" to them. Tip! Be careful not to use automated tools that can result in translations riddled with errors.
If you have any special announcements, social media posts or informational materials you'd like to send out to students or their parents, feel free to request a consultation with us. We'd be thrilled to help your campus further recruit and retain international students!