Beginning a new translation project or finding a trusted interpreter for your law firm can be a daunting task. However, both can be key to your firm’s success with a given case or client. You may also be looking at your budget, wondering how translation and interpreting will fit into it and why it is worth spending the money to hire a professional. When looking to make every dollar count, it is important to know what you are receiving when you have your documents, brochures, website, etc. translated. Below is a brief list of what you can expect to get for your money, other than a good quality translation or interpreter.
1. A growing client base. Having your documents translated gives your law firm the potential to reach a whole new group of clients. Clients who are not native speakers of English are more likely to engage with you as their lawyer if there is material available in their primary language. It is more comfortable for this individual, and as a result, this person feels at ease with your firm, knowing you are making the effort to reach them directly. These clients could easily turn into raving fans based on your help, recommending you to their friends and family.
2. A smoother client experience. When you have certain information translated your clients’ language and can offer an interpreter during meetings, these individuals will have a much easier time understanding the process. This results in fewer conversations and less time spent explaining next steps (or having an interpreter explain next steps if you do not personally speak their language). Every interaction is a cost to your law firm, especially if you have requested an interpreter be present during your meetings, so reducing these interactions with well-written, translated documents could help you avoid unnecessary costs.
3. Happier, loyal clients and rave reviews. If your materials are translated well and your client has an easy time working with you (and/or your interpreter), he or she will remember the experience and will likely call on you (and recommend you!) again.
4. Increased profits year over year (YOY). The initial investment of translating your materials or working with an interpreter may seem costly to some at first. However, the potential for generating a new client base, along with happier, loyal clients you’ve been able to reach will allow you to turn a profit at your firm in the long run. You should be able to see the great return on investment (ROI) in your YOY profits.
Translation and interpreting are fantastic tools for reaching new markets and building a loyal client base. When considering the ROI for translation and interpreting services, be sure to think mid- to long-term for your firm. Although you may not see a profit right away, the investment is well worth the numbers you will see over the years to come as your client base continues to grow and expand, earning your firm more profit all the while.